It’s summer. Here in the drought plagued Southwest US, it’s a badge of honor to not water your lawn. It’s even more of a badge of honor to replace it with xeriscape, create water-retaining structures like a berm-and-swale system, and recycle your greywater onto your landscape where possible. That’s what I do.
For more of Katie McKissick’s work, see: http://blogs.scientificamerican.com/symbiartic/2014/06/24/dont-be-a-water-jerk/